Your brand’s colors can tell more than you can imagine about your business. The mindset of color can help your business create trust and familiarity by eliciting the right feelings. It’s no surprise that typically the most popular brands in the global world have a solid association using their logos. Their colors have a tendency to reflect their branding, when they don’t involve any text on them even.
This is because of the power of colors and their capability to raise the brand recognition with the desired reactions that they may provoke. Studies have discovered that a product’s color affects 60 to 80% of a customer’s purchasing decision. This means that a good choice of color will not only strengthen the brand association, but it make a difference your total sales also. As a marketer, it is useful to explore how the psychology of colors can send the right message to your target audience.
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Your brand’s colors should be integrated across your site, your landing pages, your logo, your product, and some other collateral that you’re creating. Stronger branding increases the impact of seeing the right use of colors making an impact on your business. We’ve decided to have a closer take a look at all the colors and exactly how each marketer may use them for connecting using their audience.
We wished to analyze the world’s top 100 brands, defined by their brand value, to explore the most popular uses of colors. What we’ve found Here’s. Blue seems to be the winning color, as it shows up in 33% of the very best 100 brands. Red comes second by showing up in 29% of the brands, and black or greyscale make the third most popular choice with 28%. Finally, 13% use yellowish or gold. What’s interesting is that 95% of the top 100 brands only use one or two colors.
This can be explained as an attempt to maintain uniformity by keeping simple in their branding. Moreover, text message is not important to numerous of the brands, as only 41% included it in their logos. This acts as proof that a strong logo design can make a link with the audience, without use of text message to supplement it even.
In reality, 9% of the brands didn’t even feature their company’s name on their logo, going one step further with the simplicity of their logos. How Do People React to Brand Colors? Every color elicits a different response from humans. Colors can be divided into two main categories: warm and cool.
Warm colors have a tendency to be associated with energy, while cool colors are linked with calmness and security. But how do each one of the following colors affect us and what does which means that for your brand? Here’s a synopsis of what differentiates each color and how your brand can select the right mixture of them. Red evokes a separate and visceral response.
It is a color that improves your heartrate, makes your breathing faster, and is generally associated with energy, excitement, and passion. It’s one of the colors that is attention-grabbing, while it can be provocative and excitable also. Purple is a sophisticated yet mysterious color. It tends to be used in combination with higher-end products because of its association with royalty and beauty. Purple’s mysterious component is also linked with spirituality, and it may bring a magical component to your branding. Blue is the most popular color choice for the very best brands. It is thought to put people relaxed, as it reminds them of the sky and the ocean.